The all new headline story in the Saudi Telecom industry is the introduction of MVNO’s (Mobile Virtual network Operators). Two new MVNOs (Jawraa Lebara, Virgin Mobile) are all set to enter the market during the year. The third MVNO Axiom telecom was also supposed to enter the market on Zain’s network, however due to failure in submission of mandatory documents, the authorities (Communication and Information Technology Commission) have not approved their license. In this paper we look at the general idea behind an MVNO, and the impact they will have on the current landscape of Saudi telecom market.